100 Years of Proven Transformation

We coach at the emotional level to create lasting performance change. Instead of traditional lectures, our sessions inspire participants to expand their comfort zones, experience breakthroughs, and achieve sustainable transformation.

Key Benefits:

• 100+ years worldwide, 60+ years in Japan
• Emotional-level coaching for sustainable change
• Practical, applied skills in leadership, persuasion, and communication
• ISO-certified trainers with business experience
• Safe, interactive, and supportive learning environment

Change begins with new habits, but real transformation happens when emotions are engaged. Our WOW delivery inspires participants to take intentional action that leads to sustainable performance improvement.

1. Define the Result you want to achieve
2. Build the right Attitude (needs, wants, motivation)
3. Gain Knowledge
4. Practice until knowledge becomes Skill (avoiding the “Knowledge Trap”)
5. Deliver measurable Results

Q1. How long has Dale Carnegie been in Japan?
A1. More than 60 years.

Q2. How does it differ from lecture-style training?
A2. We use the Socratic method — participants discover insights through guided questions. When you discover for yourself, you never forget.

Q3. Why is emotional coaching important?
A3. It changes mindset, not just actions. This inside-out approach makes improvements last.

Q4. Can I join a free preview?
A4. Yes. Dale Carnegie Tokyo offers free previews and live webinars.

Dale Carnegie’s famous books, including How To Win Friends and Influence People and How To Stop Worrying and Start Living, have inspired millions. But real transformation comes from experiencing our courses first-hand.

Our commitment:
“We will use our soft skills training to transform your career and business — every day, in every class.”