• About Dale Carnegie Training

About Dale Carnegie Training


Dale Carnegie Training was founded in 1912 and has been providing training services to individuals and corporations for more than 100 years.
We can help you improve your performance by developing your skills in human relations, communication, leadership, stress management, and presentation.

Transformation Formula


We all know that changing a habit or behavior creates a performance change. What makes us different is coaching at the emotional level to make the performance change sustainable. Through a WOW delivery (WOW: a transformational experience that makes people feel inspired to take action) our training positively impacts people’s emotions and encourages them to become more intentional about changing their behaviour, leading to drastic performance improvement and transformation.

We can give a lecture and create a sense of obligation for people to change their behavior, but the change will only be temporary and will not last. Dale Carnegie's trainers do not ask participants to simply change their actions, but rather use enthusiastic and professional teaching methods to stimulate their emotions to continuously change their thinking and behavior.

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The Cycle of Performance Change


Begin with what "Result" we as individuals want to achieve, or for organizations, to identify the ideal worker. From there we identify our "Attitude" – what we "need", "want to do" and "want to be able to do" – to become motivated to gain "Knowledge." At this point we may realize that although we know something, we do not know how to do it correctly. To avoid falling into this "Knowledge Trap", we repeatedly practice what we have learned and turn it into a "Skill". Finally, this leads to achieving our "Result".

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Expanding your Comfort Zone


"Breakthroughs" and "expanding your comfort zone" are the two common words used throughout our sessions. In order to develop new skills and achieve our goal and vision, we need to have the mindset and attitude to step out and challenge ourselves to do what we have never done before. The trainer (instructor) encourages and prompts the student to take the first step. Participants will also encourage each other to experience breakthroughs together.

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Why Our Training Is Special


Training based on passively sitting there and being lectured to is fine for Universities perhaps, but not for modern corporates and business professionals. Adult learners require a different approach.

Surprisingly, a lot of corporate training in Japan is still using the old-style University lecture approach. Dale Carnegie is different.

We follow the Socratic method of instruction, where we move the ownership of the new knowledge from the instructor to the class participant. We do this through asking questions which cause the participants in the class to more deeply examine their own experiences, what they have accumulated in terms of knowledge so far and the basis of their opinions.

We don’t rely on the individual to do this on their own. In the class, everyone holds a rich cache of information, personal experiences, insights and perspectives. Our job as instructors is to bring these out and have the participants share this rich treasure with each other in an interactive, systematic and highly refined way.

We don’t allow critique in our classrooms. When instructors or classmates give feedback it is always positive and reinforcing. We treat everyone with respect. We feedback what the participant was doing well and how they could make it even better. We are providing a psychologically safe environment where participants can stretch and challenge themselves.

Our main goals is to turn knowledge into applied action. The stress is always on the practical rather than the theoretical. When Dale Carnegie started his training he was paid per night and rapidly learnt that if he couldn’t provide quickly implementable, practical knowledge, then participants would not come back. We continue that tradition where what is taught is immediately applied in the class and then later in the workplace.

Communication skills, particularly persuasion skills are a fundamental core theme running through all of our training. Those in leadership, sales and in teams, all need persuasion skills and to be able to make their point clearly and concisely. We have over 100 years of experience and over 60 years in Japan teaching these skill sets, so we have become the world leaders in soft skills training. Our commitment to our participants is, “We will use our soft skills training to transform your career and business” and we make that reality every day.

Dale Carnegie training is differentiated, special and absolutely necessary in business. His famous books are wonderful, but to gain a clear advantage, doing the courses is the secret.

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