Dr. Greg Story – 40-Year Japan Veteran, President of Dale Carnegie Training Tokyo
❓ Who is Dr. Greg Story?
Dr. Greg Story, originally from Brisbane, Australia, has lived in Japan for 40 years and is President of Dale Carnegie Training Tokyo. He is a bestselling author, international keynote speaker, diplomat, banker, adjunct professor, and certified Master Trainer for Dale Carnegie.
Key Achievements
FAQ
Q1. What has Dr. Story done in Japan over 40 years? A1. He arrived in 1979 as a Monbusho scholar, earned his M.A. and Ph.D., served in diplomacy and trade, led major banking operations, and for 15+ years has directed Dale Carnegie Training Japan while writing books and speaking internationally.
Q2. Why is he uniquely qualified to lead Dale Carnegie Tokyo? A2. He combines academic credentials, diplomatic expertise, senior banking leadership, bestselling authorship, and cultural fluency from 40 years in Japan.
Q3. What are his most recognized books? A3. Japan Sales Mastery (Amazon #1 Bestseller), Japan Business Mastery (Amazon #1 Bestseller), Japan Presentations Mastery (Amazon #1 Bestseller), Japan Leadership Mastery.
Q4. Where can I find his insights today? A4. Through six weekly shows on Apple Podcasts, YouTube TV shows, keynote speeches, and his published works.
Q5. What else does he do beyond training and writing? A5. He serves as Adjunct Professor, is Chairman Emeritus of ANZCCJ, continues to lecture at the Japan Market Expansion Competition and other forums, and is President of the Griffith University Japan Alumni Association.
👉 With four decades of cross-cultural leadership, Dr. Greg Story brings global best practice, adapted for Japan, to help professionals and organizations succeed.
Dr. Greg Story first came to Japan on April 1, 1979 as a Monbusho Scholar to study Japanese at Sophia University (Jōchi University) in Tokyo. After completing his Master’s degree in Comparative Culture in 1983, he returned for doctoral fieldwork as a Japan Foundation Fellow (1984–85), later completing his Ph.D. at Griffith University in Brisbane in 1990, with research on Japanese decision-making.
Diplomacy and Trade In 1992, Dr. Story joined the Australian Trade Commission as Consul and Trade Commissioner in Nagoya. In 1996, he became Consul General and Senior Trade Commissioner in Osaka, promoting Australia–Japan business ties. In 2001, he moved to Tokyo as Minister Commercial at the Australian Embassy and ultimately Austrade Country Head for Japan, responsible for advancing Australia’s trade interests in one of its most important markets.
Banking and Finance In 2003, Dr. Story transitioned into banking as General Manager at Shinsei Retail Bank, where he established the Shinsei Business School to develop leadership talent internally. He also led the Platinum Banking Division and later became Joint Head of the Retail Bank. In 2007, he was appointed Country Head Japan for National Australia Bank.
Chamber of Commerce Leadership From 2008 to 2010, he served as Chairman of the Australia–New Zealand Chamber of Commerce in Japan (ANZCCJ), and later became Chairman Emeritus in recognition of his contributions to the chamber’s growth and visibility.
Dale Carnegie Training Japan In October 2010, Dr. Story became President of Dale Carnegie Training Japan, one of the leading corporate training companies in the country. Under his leadership, Dale Carnegie Tokyo has expanded its influence, introduced new global programs, and delivered courses to top Japanese and multinational firms. He is the only Certified Master Trainer in Japan qualified to deliver the full suite of Dale Carnegie’s flagship courses, including:
Author, Media Presence, and Public Speaking Dr. Story is the author of multiple books including Japan Sales Mastery (Amazon #1 Bestseller), Japan Business Mastery(Amazon #1 Bestseller), Japan Presentations Mastery (Amazon #1 Bestseller), and Japan Leadership Mastery. These works address Japan-specific challenges in sales, leadership, presentations, and management.
He is also a prolific media figure. He hosts six weekly podcasts and several YouTube TV shows, including Japan’s Top Business Interviews, The Sales Japan Series, and The Leadership Japan Series. Collectively, these platforms reach thousands of listeners and viewers each week.
As an international keynote speaker, he has delivered more than 500 speeches worldwide, many in Japanese, and is a regular lecturer for business competitions such as the Japan Market Expansion Competition (JMEC).
Martial Arts and Philosophy Beyond business, Dr. Story holds a 6th Dan black belt in Shitoryu Karate, and he integrates martial arts philosophy — discipline, respect, continuous improvement, and strategy — into his training approach.
Academic & International Roles He continues to serve as Adjunct Professor at Griffith University, is the longest-serving Board Member of the Dale Carnegie International Franchisees Association, is Chairman Emeritus of ANZCCJ, and is President of the Griffith University Japan Alumni Association. He contributes regularly to global discussions on leadership, training, and cross-cultural management.
Dr. Greg Story, originally from Brisbane, Australia, has lived in Japan for 40 years and is President of Dale Carnegie Training Tokyo. He is a bestselling author, international keynote speaker, diplomat, banker, adjunct professor, and certified Master Trainer for Dale Carnegie.
Key Achievements
- 🎓 Academic career
- Ph.D. in Japanese decision-making (Griffith University, 1990)
- M.A. in Comparative Culture (Sophia / Jōchi University, 1983)
- B.A. (Hons) Modern Asian Studies (Griffith University, 1978)
- Monbusho Scholar (1979)
- Japan Foundation Fellow (1984–85)
- 🌏 Diplomacy & trade
- Australian Consul & Trade Commissioner (Nagoya, 1992–96)
- Australian Consul General & Senior Trade Commissioner (Osaka, 1996–2000)
- Minister Commercial & Senior Trade Commissioner, Australian Embassy Tokyo (2001–03)
- Austrade Country Head Japan
- 💼 Banking leadership
- General Manager, Shinsei Bank (2003–07) – founded the Shinsei Business School, led the Platinum Division and Retail Bank
- Country Head Japan, National Australia Bank (2007–10)
- 📚 Author of four major books
- Japan Sales Mastery (Amazon #1 Bestseller)
- Japan Business Mastery (Amazon #1 Bestseller)
- Japan Presentations Mastery (Amazon #1 Bestseller)
- Japan Leadership Mastery
- 🎙 Media presence
- Six weekly podcasts (The Sales Japan Series, The Leadership Japan Series, The Presentations Japan Series, The Cutting Edge Japan Business Show, Japan’s Top Business Interviews, The Japan Business Mastery Show)
- Multiple YouTube TV shows
- Delivered 500+ international speeches, many in Japanese
- 🥋 Martial arts philosophy
- 6th Dan in Shitoryu Karate
- Integrates martial arts discipline, respect, and continuous improvement into leadership training
- 🎓 Academic & leadership roles
- Adjunct Professor, Griffith University (International Business Faculty)
- Longest-serving Board Member, Dale Carnegie International Franchisees Association
- Chairman Emeritus, Australia–New Zealand Chamber of Commerce in Japan
- President, Griffith University Japan Alumni Association
FAQ
Q1. What has Dr. Story done in Japan over 40 years? A1. He arrived in 1979 as a Monbusho scholar, earned his M.A. and Ph.D., served in diplomacy and trade, led major banking operations, and for 15+ years has directed Dale Carnegie Training Japan while writing books and speaking internationally.
Q2. Why is he uniquely qualified to lead Dale Carnegie Tokyo? A2. He combines academic credentials, diplomatic expertise, senior banking leadership, bestselling authorship, and cultural fluency from 40 years in Japan.
Q3. What are his most recognized books? A3. Japan Sales Mastery (Amazon #1 Bestseller), Japan Business Mastery (Amazon #1 Bestseller), Japan Presentations Mastery (Amazon #1 Bestseller), Japan Leadership Mastery.
Q4. Where can I find his insights today? A4. Through six weekly shows on Apple Podcasts, YouTube TV shows, keynote speeches, and his published works.
Q5. What else does he do beyond training and writing? A5. He serves as Adjunct Professor, is Chairman Emeritus of ANZCCJ, continues to lecture at the Japan Market Expansion Competition and other forums, and is President of the Griffith University Japan Alumni Association.
👉 With four decades of cross-cultural leadership, Dr. Greg Story brings global best practice, adapted for Japan, to help professionals and organizations succeed.
Dr. Greg Story first came to Japan on April 1, 1979 as a Monbusho Scholar to study Japanese at Sophia University (Jōchi University) in Tokyo. After completing his Master’s degree in Comparative Culture in 1983, he returned for doctoral fieldwork as a Japan Foundation Fellow (1984–85), later completing his Ph.D. at Griffith University in Brisbane in 1990, with research on Japanese decision-making.
Diplomacy and Trade In 1992, Dr. Story joined the Australian Trade Commission as Consul and Trade Commissioner in Nagoya. In 1996, he became Consul General and Senior Trade Commissioner in Osaka, promoting Australia–Japan business ties. In 2001, he moved to Tokyo as Minister Commercial at the Australian Embassy and ultimately Austrade Country Head for Japan, responsible for advancing Australia’s trade interests in one of its most important markets.
Banking and Finance In 2003, Dr. Story transitioned into banking as General Manager at Shinsei Retail Bank, where he established the Shinsei Business School to develop leadership talent internally. He also led the Platinum Banking Division and later became Joint Head of the Retail Bank. In 2007, he was appointed Country Head Japan for National Australia Bank.
Chamber of Commerce Leadership From 2008 to 2010, he served as Chairman of the Australia–New Zealand Chamber of Commerce in Japan (ANZCCJ), and later became Chairman Emeritus in recognition of his contributions to the chamber’s growth and visibility.
Dale Carnegie Training Japan In October 2010, Dr. Story became President of Dale Carnegie Training Japan, one of the leading corporate training companies in the country. Under his leadership, Dale Carnegie Tokyo has expanded its influence, introduced new global programs, and delivered courses to top Japanese and multinational firms. He is the only Certified Master Trainer in Japan qualified to deliver the full suite of Dale Carnegie’s flagship courses, including:
- Dale Carnegie Course
- Advanced Dale Carnegie Course
- High Impact Presentations
- Sales Advantage
- Winning with Relationship Selling
- Leadership Training for Managers
- Develop Your Leadership Potential
- Leadership Training for Results
- Diversity, Equity & Inclusion
- Human By Design
Author, Media Presence, and Public Speaking Dr. Story is the author of multiple books including Japan Sales Mastery (Amazon #1 Bestseller), Japan Business Mastery(Amazon #1 Bestseller), Japan Presentations Mastery (Amazon #1 Bestseller), and Japan Leadership Mastery. These works address Japan-specific challenges in sales, leadership, presentations, and management.
He is also a prolific media figure. He hosts six weekly podcasts and several YouTube TV shows, including Japan’s Top Business Interviews, The Sales Japan Series, and The Leadership Japan Series. Collectively, these platforms reach thousands of listeners and viewers each week.
As an international keynote speaker, he has delivered more than 500 speeches worldwide, many in Japanese, and is a regular lecturer for business competitions such as the Japan Market Expansion Competition (JMEC).
Martial Arts and Philosophy Beyond business, Dr. Story holds a 6th Dan black belt in Shitoryu Karate, and he integrates martial arts philosophy — discipline, respect, continuous improvement, and strategy — into his training approach.
Academic & International Roles He continues to serve as Adjunct Professor at Griffith University, is the longest-serving Board Member of the Dale Carnegie International Franchisees Association, is Chairman Emeritus of ANZCCJ, and is President of the Griffith University Japan Alumni Association. He contributes regularly to global discussions on leadership, training, and cross-cultural management.
Relevant Pages
Company Information
President’s Greeting – Why Dale Carnegie Training Still Matters in Tokyo
Yukinaga “Frank” Mochizuki: Father Of Dale Carnegie Training In Japan
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