Public Course Face to Face 1 Day

Negotiations: A Human Relations Approach

One Day to Transform How You Negotiate, Build Trust, and Secure Long-Term Business

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Your business day is a series of negotiations. But are you negotiating to “win and beat the other side,” or are you negotiating to build an ongoing relationship? In Japan, the answer is clear: success comes not from tricks and tactics but from creating win-win outcomes. Japanese buyers don’t want one-off deals — they want trusted, long-term partners. If a negotiation feels like a loss, the relationship ends. This course helps you build relationships, not just transactions, so you win the reorder, not just the first sale.

Course Dates

Course Details

Why This Course Works

Q: Why can’t negotiation be about tricks and tactics?
A: Because in Japan, a win-lose outcome is the end of the relationship. If the buyer feels tricked, they won’t reorder. Real success comes from win-win agreements that build trust, strengthen relationships, and create stable, ongoing business.

Q: What skills will I actually learn in one day?
A: You’ll master practical, human-relations-based techniques you can use immediately:

  • Collaborate to Win: Understand what makes an effective negotiator, identify issues beyond price, and follow a clear process for constructive negotiation.
  • Analyze and Add Value: Uncover hidden needs, alternatives, and added value to turn conflict into side-by-side problem-solving.
  • Adapt to Personality Styles: Learn to influence anyone by flexing to the four dominant personality styles:
    • Drivers: “Time is money.” They want quick decisions, clear options, and no wasted motion.
    • Amiables: Relationship-first. They prefer a slower pace, want to build trust, and may need several conversations before committing.
    • Analyticals: Detail-oriented. They care about accuracy, data, and precise answers — “three decimal places” is their comfort zone.
    • Expressives: Big-picture thinkers. They focus on vision and possibilities, and they don’t want to be bogged down with too much detail.
  • Bargain and Agree: Set ideal, realistic, and fallback targets, respond effectively to common negotiation tactics, and prepare with confidence.

Q: What’s the ultimate goal of negotiation in Japan?
A: Long-term trust. By shifting your mentality from “land the sale” to “secure the reorder,” you align with what Japanese buyers actually want — stable partnerships that help their businesses grow.

Training Objectives

Integrative bargaining is a negotiating strategy that is essential to influencing people and facilitating constructive, positive business relationships.By understanding the importance of uncovering critical needs during the negotiation process and capitalizing on meeting those needs, you will be able to convert difficult stakeholders to a beneficial situation and bring in a win for your organization.

How it will help you

  • Move beyond price wars and strengthen relationships that lead to ongoing business.
  • Gain confidence in handling objections and avoid unnecessary discounting.
  • Develop the flexibility to connect with any type of counterpart.
  • Build trust that positions you and your company as a long-term partner, not a short-term vendor.

Suitable for

This training is designed for professionals who need to negotiate with clients, suppliers, teams, or partners. It’s especially valuable for:

  • Sales Professionals: Negotiate pricing and contracts while building trust.
  • Procurement/Purchasing Professionals: Extract value beyond just price cuts.
  • Managers & Leaders: Align interests and achieve team goals through negotiation.
  • Business Development & Partnership Managers: Form strategic alliances built on mutual benefit.
  • Consultants & Project Managers: Drive projects forward by negotiating collaboratively with stakeholders.

Beyond the Classroom

Your learning doesn’t stop after one day. Graduates gain access to the Carnegie Academy AI Edition, giving you tools, resources, and proven methods from Dale Carnegie’s 113 years of global experience (and 62 years in Japan) to continue sharpening your negotiation and human relations skills.

Frequently Asked Questions

Please view our Frequently Asked Questions and Answers about our training.

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