Episode #116: Selling In the Coming 5G World

Why should sales professionals in Japan care about 5G right now?

5G (fifth-generation mobile networks) is not just a small upgrade from 4G. It enables radically faster connectivity and vastly higher capacity, changing how buyers discover and evaluate providers. Early projections described 5G as potentially hundreds of times faster than 4G, meaning heavy, high-quality content can be shared instantly, anywhere. For salespeople, this shifts the battleground from “who has the best pitch in the room” to “who gets found first online, with credibility already established.”

In Japan’s business environment—across 日本企業 (Japanese companies) and 外資系企業 (multinational/foreign companies)—buyers increasingly research solutions before talking to a salesperson. 5G accelerates that reality by making video and rich media effortless to consume on mobile.

Mini-summary: 5G speeds up buyer self-education, so sales professionals must be discoverable and credible before the first meeting.

Faster networks make video the most convenient way to learn. Buyers don’t want to scroll through long webpages when a two-minute video can answer their question. YouTube is already one of the world’s biggest search platforms, and as mobile video becomes smoother and faster, buyers will search there even more.

That means your prospects may meet your expertise through your video long before they meet you in person. In 東京 (Tokyo) and beyond, executives and managers will increasingly “try you before they buy you” by checking your content, your clarity, and your usefulness online.

Mini-summary: With 5G, YouTube becomes a primary discovery channel, so your expertise must show up there early in the buyer journey.

What role will video play in “know, like, and trust” with clients?

Video builds trust faster than text because it shows presence: how you explain ideas, how confident you are, and whether you sound like someone worth listening to. Buyers make quick judgments about credibility from video—not about perfection, but about value.

Many professionals worry about appearance or voice on camera. But buyers care far more about whether your insight helps them solve real problems. If your content is practical and specific, video becomes a strong shortcut to trust in fields like リーダーシップ研修 (leadership training), 営業研修 (sales training), プレゼンテーション研修 (presentation training), and エグゼクティブ・コーチング (executive coaching).

Mini-summary: Video compresses trust-building into minutes—value matters more than looks or a “perfect” voice.

Yes. The market has shifted from secrecy to visibility. Most information is already available; what differentiates you is how you frame it, deliver it, and apply it. Your competitors may copy your ideas, but they cannot copy your identity, your culture, or your way of helping clients.

This is especially true in relationship-driven Japanese business contexts. Expertise plus authentic delivery wins. When buyers want deeper help than a video can provide, they choose the person who already proved value upfront.
Mini-summary: Sharing strong ideas publicly makes you the obvious choice when buyers need more than free content.

How can you start video content without expensive gear or fear?

You have multiple realistic options:

• Low-pressure start: Record simple videos for newsletters, internal updates, or LinkedIn.

• Mobile approach: Use your phone or tablet with a decent external microphone. Modern devices produce high-quality video at minimal cost.

• Live streaming: Platforms like Facebook Live can work, but beginners should test privately first to avoid mistakes in public.

• Higher-production path: A weekly show or series with lighting and editing can work later, once you find your rhythm.

The key technical priority is audio quality. Viewers tolerate average video, but bad audio makes them leave.

Mini-summary: Start simple and mobile; prioritize clear audio and consistency over “studio-level” production.

What training builds confidence and impact on camera?

Being effective on video uses the same core skills as high-stakes business communication: structure, clarity, presence, and audience connection. A course like High Impact Presentations Training from Dale Carnegie Tokyo strengthens these fundamentals so you can perform naturally in front of a lens and communicate with authority.

Dale Carnegie has supported professionals globally for 100+ years, and in Tokyo for 60+ years, helping leaders and sellers project confidence and credibility in real business situations.

Mini-summary: Presentation skills translate directly to camera confidence; training accelerates your ability to show authority on video.

• Learn what 5G enables and how buyers will use it.

• Treat YouTube as a major discovery engine for your expertise.

• Drop the fear of being recorded—buyers want value, not perfection.

• Share your strongest insights freely to build authority first.

• Start now, review your content, improve continuously, and master the medium.

• 5G makes video the easiest way for buyers to learn and decide.

• YouTube discovery will shape who gets shortlisted before meetings.

• Trust is built through visible expertise, not polished perfection.

• Consistent value-driven content makes you uncopyable in the ways that matter.

Founded in the U.S. in 1912, Dale Carnegie Training has supported individuals and companies worldwide for over a century in leadership, sales, presentation, executive coaching, and DEI. Our Tokyo office, established in 1963, has been empowering both Japanese and multinational corporate clients ever since.