The 6-Point Visual Checklist for Powerful Business Presentations
Why must the speaker control the visuals, not the other way around?
Because audiences connect more with human expression than screens. Facial expressions—joy, doubt, surprise, conviction—persuade more strongly than any slide. Visuals should support, not overshadow, the presenter.
Why are tiny fonts a deadly mistake?
If the audience cannot grasp the main point in two seconds, the slide fails. Fonts must be big, readable, and supported by breaking complex slides into multiple slides. A simple floor test—printing and checking readability from a distance—works well.
How should we use graphs effectively?
Stick to one graph per slide.
-
Bar charts: short-term comparisons.
-
Line charts: trends over time (limit to three variables).
-
Pie charts: proportions (no more than two per slide).
Why is white space so powerful?
White space forces focus. One big number or word on a slide captures attention and creates impact. Simplicity ensures the message lands clearly.
How should photos be used?
One strong photo, especially with human faces, outperforms multiple images or graphs. Adding mystery—showing the photo without explanation—locks in audience attention until you reveal its meaning.
What about colors?
Too many colors overwhelm comprehension. Limit yourself to two for clarity. “Less is more” ensures the message is not lost in decoration.
Summary & Key Points:
-
Speaker must lead; visuals must follow.
-
Use large fonts, simple slides, and one graph per slide.
-
White space and strong photos increase focus and impact.
-
Limit color use for clarity.
-
A clear visual strategy frees time for rehearsal—making the whole talk stronger.
At Dale Carnegie Training Tokyo Japan, we help leaders design visuals that amplify—not replace—their presence. Master this checklist, rehearse effectively, and deliver unforgettable presentations.
👉 Contact us today to elevate your presentation skills.