The Role of “Sakura” Questions in Business Presentations: Smart Strategy or Risky Tactic?

A “Dorothy Dixer” in Australia—or “Sakura” in Japan—refers to a planted question, often asked by a friendly confederate, to help the speaker shine or cover topics they missed in their main talk.

Sometimes to break awkward silence, sometimes to steer discussion toward missed points, and sometimes simply to protect themselves from tough questions. In Japan, silence after “Any questions?” can feel like a harsh verdict on the speaker. A Sakura helps avoid that.

It isn’t prohibited, but it should be handled with care. The role is not to shield the speaker from legitimate audience questions, but to set the tone and encourage real interaction.

Not a softball like “Why are you so awesome?” but a serious, information-seeking question. A good Sakura question deepens the discussion and builds credibility rather than undermining it.

In the West, asking questions shows curiosity and engagement. In Japan, it can imply the speaker was unclear, the questioner is foolish, or the questioner is seeking attention. Because of this cultural hesitation, Sakura questions often play an important icebreaking role.

• Planted questions exist in politics, rallies, and business alike.

• In Japan, “Sakura” questions can prevent awkward silences.

• Use them to encourage engagement, not to block tough questions.

• The best Sakura questions are serious, relevant, and credibility-building.

• Cultural differences mean Japan often needs “first mover” bravery in Q&A.

At Dale Carnegie Training Tokyo Japan, we teach professionals how to handle Q&A with skill, confidence, and cultural sensitivity. Don’t fear silence—learn how to turn every question into an opportunity.
👉 Contact us to master Q&A strategy and boost your presentation impact.