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How To Use Speaking To Promote Your Personal Brand

We live in a publisher’s world. If you want speaking gigs that grow your brand in Japan, stop waiting to be discovered and start creating searchable proof of expertise.

Q: Where do I start with speaking if I’m not a writer?

A: List ten buyer problems you hear repeatedly. Record short answers if writing is hard; transcribe later. Clarity beats polish.

Mini-summary: Begin with your clients’ questions and answer them clearly.

Q: What is a flagship article and why create one?

A: Stitch related posts into one substantial piece and submit it to industry or Chamber magazines. Edits are normal; publication adds authority and a link you can use in pitches.

Mini-summary: One published piece creates credibility and search visibility.

Q: How do I repurpose my content without feeling repetitive?

A: Break the flagship back into single-issue blogs. Post on your site, email it and schedule to social. Add a speaking call-to-action with outcomes, not slogans.

Mini-summary: One idea → many assets → steady visibility.

Q: How do I pitch to event organisers?

A: Send the published article, three talk titles with promised outcomes and links to short clips. Offer Japan-relevant examples. Ask about content gaps, not just open slots.

Mini-summary: Lead with proof and relevance, not a long bio.

Q: Should I use podcasts?

A: Yes. Guest on niche shows first; later, start your own if you can sustain a rhythm. Afterward, post clips, quotes and show notes on your site.

Mini-summary: Podcasts expand reach and feed your content engine.

Q: Do I need fancy video gear?

A: No. Phone, tripod, clip-on mic, one metre away. Hook, one idea, one example, one action. Add captions and repurpose the transcript.

Mini-summary: Simple setups beat silence; publish fast and often.

Bottom line: Think like a publisher. Publish, repurpose and pitch. The more quality touchpoints under your name, the easier it is for organisers and buyers to find you.

About the Author

Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.