Podcast

How to Build a Strong Relationship with Our Buyers

Why trust, empathy, and human relations remain the foundation of sales success in Japan Hunting for new clie...

Revising Our Unique Selling Proposition

Why Japanese buyers demand sharper differentiation in today’s competitive market Many companies thought that...

Why You Need a Sales Cycle

How a structured roadmap transforms sales performance in Japan At the centre of every sale is the customer r...

Building Customer Loyalty

Why trust is the ultimate driver of long-term sales success in Japan Salespeople everywhere know that trust ...

Japan Doesn’t Change in Sales

Why Western sales revolutions haven’t reshaped Japanese selling practices Sales gurus often argue that “sale...

How to Own the Sales Transition Zone

Why mastering client conversations in Japan defines long-term sales success When salespeople meet new client...

Don’t Say “No” For The Client

At the age of sixteen, I was wandering around the streets of a lower working class area in the suburbs of Br...

The Craziness Of Sales In Japan

Japan’s image as a sophisticated country with a solid, unique traditional culture is well placed. For examp...

Unlocking Value For Clients

It is seriously sad to be dumb. Nothing annoys me more than when I finally realise something that was so ob...

Selling As A Team

When we think of team selling, we imagine a room with the buyers on one side of the table and we are lined u...

Four Client Focus Areas For Salespeople

I was studying an online learning programme from Professor Scott Galloway, where he talked about Appealing T...

How To Sell from The Stage

Group crowdsourcing has been around since cave dweller days. Gathering a crowd of prospects and getting the...

That Sounds Pricey

Japanese salespeople should love to hear “that sounds pricey” from buyers. Why? Because they know that thi...

We Need More Formality OnLine When Selling To Japanese Buyers

Selling to a buyer in-person and selling to the same Japanese buyer online are worlds apart. Yet how many sa...

I Like It, It Sounds Really Good, But I Am Not Going To Buy It

You manage to get the appointment, which at the moment is seriously job well done. Trying to get hold of cl...

Bringing More Marketing Into Sales Calls

Salespeople have sales tools which often are not thoroughly thought through enough. These can be flyers, ca...

Nemawashi Is Gold When Selling In Japan

Shareholders put up their future security in the hope of increasing their returns and adding further to thei...

The Three Barbers Of Minato

Minato-ku or the “Port Area” is a central part of Tokyo, which used to be harbourside for goods being delive...

Create Reference Points For Clients

There is no doubt that the pandemic has made it very fraught to find new clients in Japan. The new variants...

Do You Have Enough Grey Hairs In The Sales Team?

Japan is a very hierarchical society. I am getting older, so I appreciate the respect for age and stage we ...